Sunday, February 12, 2006

Design expression, process, & expected achievement (10_Feb)

Design expression (re-designing the Chinese words):
1) photo+ graphic
2) illustration+ graphic
3) simply designing the stroke (just like the way of designing chi-typo)
4) only graphic (pictogram)
5) pop-up (but have to design the words first)
6) texture (different paper, materials…; also have to design the words first)

Design process:
1) definition, meaning & concept of each word
2) finding the visual images, mood and action of that meaning of words (from photos & historical reference)
3) visualizing the words in the terms of the above design expression methods
4) testing (designing lots to choose)
5) evaluating & choosing

Expected achievement of this book (for my target audience):
• a kind of book for relax + educational
• playful, funny, not boring→ lots of visual elements & expression ways
• the content (educational)
- difinition of each word (must)
- examples of using it (must)
- phenomenon in the society (optional)
- origin & history (optional)

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